How a soul-searching trip off the grid lead to the formation of our badass branding company… In 2011—before a branding studio was even a figment of my imagination—my then-fiancée Steve and I retired early. Really early: ages 31 and 27, respectively. With $10,000 in our savings account, we sublet our Brooklyn apartment and bought a one-way ticket […]
A Brand Studio Born in Paradise Read More »
When you look at the world around you and you know you have the capacity to help people, it feels amazing! You think of all of the people you could potentially introduce, all of the advice you could give, and all of the causes you could support, and you feel GREAT! Now you sit down
“Ask the Strategist” tackles your questions about productivity, operations, decision making, and results. Hey Sebastian – One of my most persistent collaboration issues is working with forceful, headstrong personalities. A powerful, long-term drive can simultaneously create a deep and innovative subject matter expert as well as a deeply entrenched viewpoint and working style. As a technical worker,
Ask the Strategist: Rules for Collaborating with Driven People Read More »
Ideally, right away. You may be able to hold off for a few months if you have some accounting knowledge, but eventually you’re going to expand to the point that you don’t have the time to wear all the hats anymore (CEO, CFO, COO…) or run into an accounting situation that leaves you feeling
Building Your Business: When is it Time to Hire an Accountant? Read More »
Difficult Conversations: How to Discuss What Matters Most by Douglas Stone, Bruce Patton, and Sheila Heen 2000, Penguin Books The Idea The hardest conversations are typically the most important ones (and the easiest to screw up). Thankfully, three smart souls from the Harvard Negotiation project have hooked us up with this gem, a book that
If you own a business, you’ve probably been told that “building a community” should be high on your list of priorities. You probably think that the best way to build community is to know the best way connect with other people and do things that will get them to like you. Win friends to
Building Community With One Unlikely Word: NO. Read More »
After a 25-year corporate career as a business strategist and executive for big brands Nike Inc., Saks Fifth Avenue, and May Company, Cindy Tortorici created The Link For Women in March 2004. Based in Portland, OR, “The Link” has become a valuable resource for local businesswomen. Through guest speaker events, networking luncheons, a book club, and more,
Cindy Tortorici on Creating Connection for Women in Business Read More »