Most companies are living in a fantasy world, thinking that their “loyalty programs” are actually delivering customer loyalty. But these are not actually doing anything of the sort. They’re merely rewarding repetitive purchase behaviour. That’s not loyalty. It’s bribery. And it’s vulnerable to a better reward scheme from a competitor. Genuine loyalty comes from […]
The Raw Truth About Customer Relationships Read More »
If you’ve brushed up against corporate hiring practices lately, you’ve probably encountered the concept of Culture Fit—the idea that you should screen job applicants so that you only hire people whose beliefs and behaviors will integrate smoothly into your organization. It’s true that hiring people who don’t integrate well with your company culture can be
Your Culture is Killing You Read More »
The other day I was chatting with a client in the entertainment world who was dealing with an all too common problem. His career wasn’t moving as quickly as he would like it to. When I prodded a little bit about the folks he had reached out to who could help his career and the
Just Keep Knocking Read More »
Alex Nelson is a Pregame Guest Expert and the CEO of Impact Capital Management LLC, working with business owners to secure the right funding for their startup needs. Join Alex this month at The Finance Five, our April business finance workshop on April 30 at Pregame HQ. >more info & sign up What was the motivation for your recent
Alex Nelson: Money Insight for Entrepreneurs Read More »
I’m ashamed to admit that I avoid talking about diversity because I worry that I will open my big mouth and commit some gross gaffe, causing extreme discomfort for everyone and and intense shame for myself. I worry I will reveal an “implicit bias” that unveils what an unconscious bigot I am and I will
Cultivating Diversity: The Courage to Confront Our Biases Read More »
Sometimes I’ll be asked a question like this: “What is the one thing I can do today to change my network?” And the truth of the matter is that the answer is it depends on what you want to change, but since most people don’t like that one, I do know of one thing that
The Life Changing Magic of NOT Tidying Up Read More »
Many years ago, a wise friend gave me a crucial piece of wisdom. He said, “Incompletions sap your energy: but completions actually GIVE you energy.” A light bulb went off in my head. Because I’ve been one of those who sits around thinking of all the things I’ve got to – and not doing any.
The Power of Incompletions Read More »