Over the years we’ve thrown over a dozen art shows, in multiple cities, with a wide range of attendance, sales, and press and have learned a lot about what works, and what doesn’t. Have we mastered it? Not at all. Every event is a learning experience, and an opportunity to test new ideas. But here are […]
Host a Successful Art Event #SELLOUT-Style Read More »
Steve Wasterval is a classically trained painter and scholar on the ugly, dirty, grittiness that is New York City, with a focus on commercial art, street art, and graffiti. Steve was traditionally trained in Russian impressionist, plein-air landscape painting, and his mentors are likely shaking their heads in disbelief. Steve also co-founded Worstofall Design, a
Featured Artist: Steve Wasterval Read More »
Sometimes you really do need a fresh start. I love New Year’s Day. It’s a reset button. A day totally devoted to rest, reflection, and hope. A moment where we imagine becoming our best selves, stretching beyond where we are now and what we typically think we can do. Change can be radical. We can
January 2017: Expanding Possibility Read More »
You never think it will happen to you. One day, the business launch dust settles and inquiries drop off, customers stop returning, profits flatline, the press deems you yesterday’s news, or you run out of the enormous energy it takes to drive a business forward. Launching a business is like falling in love — the
Starting-Over A Business: When to Relaunch, Pivot, Expand, or Close Up Shop Read More »
Until recently, I hated change. After a childhood filled with changing homes, schools, and cities, I stayed in my first post-college apartment for ten years — practically unheard of for a twentysomething in New York City. Adulthood brought the opportunity to make my own decisions, choose my own environments, and even create my own second
December 2016: Embracing Change Read More »
As a strategist working with entrepreneurs, I get a request like this at least once a week: Hey Ciara! I have a launch/event/campaign coming up and I want to pick your brain on how to market it/get press/do everything. Can I take you out for coffee/lunch/a drink (on me!!!!!!) next week? xoxoxoxo – Person Ciara
Please Refrain From Picking My Brain (Or, My Landlord Doesn’t Accept Lattes) Read More »
“Remember there’s no such thing as a small act of kindness. Every act creates a ripple effect with no logical end.” — Scott Adams We often talk about the impact of charitable giving in terms of tax deductions or the physiological impact it has on us (lower stress levels, increased self-esteem, longer life, and greater
Your CFO: The Ripple Effect of Giving Read More »