business

Lori Eberly: Fighting Fuckery, One Executive at a Time

I recently had the privilege of sitting down with hospice social worker-turned- badass executive coach, Lori Eberly.  Her well-received book Fuckery, discusses the perils of rudimentary habits that damage trust within the workplace and offers advice on how to change the behaviors that create this toxic environment. She currently is the founder of Radius ECD,

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The Raw Truth About Customer Relationships

  Most companies are living in a fantasy world, thinking that their “loyalty programs” are actually delivering customer loyalty. But these are not actually doing anything of the sort. They’re merely rewarding repetitive purchase behaviour.  That’s not loyalty. It’s bribery. And it’s vulnerable to a better reward scheme from a competitor. Genuine loyalty comes from

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Referral Repellant

Over the years I’ve done a lot of work with people who work in the self-improvement business and many of them encounter a similar problem when it comes to getting people to refer business to them. In many cases, a referral feels natural and exciting to the other person you are talking to when you,

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Travel Portland Marketing Workshops

[case study] Travel Portland Small Business Curriculum Design

You’re in a position to support an entire network of small businesses… how do you level them up fast? Portland’s official destination marketing organization has a deep connection with the local businesses that serve tourism, meetings, and conventions.  The challenge: Travel Portland needed to increase value for its local business partners while also helping small

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