Know your enemy and know yourself and you can fight a hundred battles without disaster. —Sun Tzu, The Art of War I fight fuckery and build belonging for a living. If you’d like less of the former and more of the latter, read on. It doesn’t matter if you’re pitching a product or selling […]
Fighting Fuckery 101 Read More »
“Where do you see yourself in five years?” This question is so common, it’s become an interview cliché. But the first time I was asked, I didn’t know about any of that, I was simply unprepared. I didn’t have a good answer, nor did I want to. Five years seemed like forever, and I hadn’t
Life is What Happens While You Were Making Other Plans Read More »
Don’t forget to add humanity to your marketing plan. I’ve seen too many marketing strategies which were proudly focused on numbers, trends and financials. They impressively calculated expansion, development, growth trajectories and a whole bunch of other objective and impersonal issues. But this approach lost sight of a critical perspective: Marketing at its core is
One-Minute Marketing: Marketing to Humans Read More »
As I have continued making my way through Charles Duhigg’s excellent book The Power of Habit, I happened upon a very interesting anecdote about Rosa Parks. Most of us have heard that name and one specific story about the woman that is taught to us in our history books which is that she did not
The Day Rosa Parks Went Viral Read More »
I like sports, but I love sporting events. Few experiences rival the theatricality and pageantry of, say, a pro football game, from fanatical fans to enthralling entrances – all with constant emotional engagement. Wait a second – isn’t that what live performance is supposed to do? The most popular sports go well beyond entertainment: they captivate the
Smackdown: What the Arts Could Stand to Learn from Sports Read More »
There’s one variable in one on one meetings that most people overlook and yet it is the thing that will undoubtedly make you memorable to anyone. This particular variable has been used on me personally to great effect. It’s been a factor in someone I just met impressing me, in getting deals closed, and in
The Power of Where Read More »
This month we are excited to work in a room that is near and dear to our hearts: the home office! We use a process called 5S when we work in any office. 5S is an organizing method that allows you to maintain order and eliminate waste in the workplace by reviewing office items and
Organization Challenge: How to Clean Out Your Home Office Read More »