Want to know if you have a badass brand? Take this short quiz: Do you magnetically attract ideal clients? Can you charge a premium price (in other words, more than your competitors) and still win the business? Being able to charge a premium price for your services is the cornerstone for having a badass brand […]
How to Raise Prices like a Badass Read More »
What do you do to manage your business’s financial health? This question often stumps my small business clients. They often believe they’re in good financial health until something happens that throws them for a loop (broken equipment, tax troubles, cash flow issues, etc.). Panic sets in and they call for help. How can you avoid
Your CFO: Creating a Stress-Free Plan for Financial Wellness Read More »
How a soul-searching trip off the grid lead to the formation of our badass branding company… In 2011—before a branding studio was even a figment of my imagination—my then-fiancée Steve and I retired early. Really early: ages 31 and 27, respectively. With $10,000 in our savings account, we sublet our Brooklyn apartment and bought a one-way ticket
A Brand Studio Born in Paradise Read More »
When you look at the world around you and you know you have the capacity to help people, it feels amazing! You think of all of the people you could potentially introduce, all of the advice you could give, and all of the causes you could support, and you feel GREAT! Now you sit down
“Ask the Strategist” tackles your questions about productivity, operations, decision making, and results. This month, Sebastian Marshall tackles the age-old question of how to stay fit and healthy while living that hyper-busy executive life. Sebastian, I was into team sports but living abroad or traveling makes it harder to stay active. I don’t like exercise/gym,
After a 25-year corporate career as a business strategist and executive for big brands Nike Inc., Saks Fifth Avenue, and May Company, Cindy Tortorici created The Link For Women in March 2004. Based in Portland, OR, “The Link” has become a valuable resource for local businesswomen. Through guest speaker events, networking luncheons, a book club, and more,
Cindy Tortorici on Creating Connection for Women in Business Read More »
Alicia Rebensdorf put it all on the line to open TUFFET, a cheese/meat/bar in Brooklyn, NY. But she didn’t just dive in; she took strategic steps to ensure her success. Watch this interview to find out Alicia’s top factors to consider before opening your hospitality business.
Alicia Rebensdorf of Tuffet: What To Consider Before Opening Your Own Bar/Restaurant Read More »