goals

Please Refrain From Picking My Brain (Or, My Landlord Doesn’t Accept Lattes)

As a strategist working with entrepreneurs, I get a request like this at least once a week: Hey Ciara! I have a launch/event/campaign coming up and I want to pick your brain on how to market it/get press/do everything. Can I take you out for coffee/lunch/a drink (on me!!!!!!) next week? xoxoxoxo – Person Ciara

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Your CFO: Successfully Launching Your Second Location

Liquidation sales, covered windows, “Closed for business” signs on the doors…the remnants of a good idea gone wrong. What makes an otherwise successful business fail when opening its second location? I see it often – the potential was there and the projections looked great, but something important was overlooked in the planning and execution. A

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