Ciara

Starting-Over A Business: When to Relaunch, Pivot, Expand, or Close Up Shop

You never think it will happen to you. One day, the business launch dust settles and inquiries drop off, customers stop returning, profits flatline, the press deems you yesterday’s news, or you run out of the enormous energy it takes to drive a business forward. Launching a business is like falling in love — the

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Please Refrain From Picking My Brain (Or, My Landlord Doesn’t Accept Lattes)

As a strategist working with entrepreneurs, I get a request like this at least once a week: Hey Ciara! I have a launch/event/campaign coming up and I want to pick your brain on how to market it/get press/do everything. Can I take you out for coffee/lunch/a drink (on me!!!!!!) next week? xoxoxoxo – Person Ciara

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November 2016: Giving Back

We reach a certain point in life where it’s required to give back. Not out of obligation, but because we are overflowing: with knowledge, experience, passion. With the understanding that generosity breeds exponential results. A few years ago I decided to test [The Universe]* on this whole generosity thing. I spent a week giving as

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10 Essential Entrepreneurial Lessons From the Notorious B.I.G.’s 10 Crack Commandments

Of the many great insights gleaned from rap lyrics, few are as applicable to startup success as The Notorious B.I.G.‘s 10 Crack Commandments. Assuming your business, drugs or otherwise, is legal, you may have overlooked hip hop as a source for business wisdom. If so, you’ve been missing out on a wealth of smart strategy.

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