Kronda Adair

How to Beat the Competition (It’s Not Who You Think)

I don’t think a lot about competition but I know it’s a big concern for some people. It’s always a sure sign of a young entrepreneur when they ask me to sign an N.D.A. (Non-Disclosure Agreement) before we’ve even laid eyes on each other. They’re worried someone will steal their idea, or get to it […]

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Hush Harbor (detail), From the series Suspended Beliefs, 2013, Ink, collage and manual typewriter on paper 19.75 x 8.5 inches

$40 Million for a Crappy WordPress Theme?!

Strategy / Kronda Adair

Yup, this really happened. A South African government agency paid R40 Million to an agency, who basically setup a $40 WordPress theme. That’s roughly $3 Million U.S. dollars. For. A. Shitty. WordPress. Theme. You’re probably wondering how this could happen. Shortcut: Make sure this doesn’t happen to you Maybe you’re thinking, Well it’s the government.

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