Marion County, Oregon, is a verdant, vibrant area in the rural pocket between Portland and Salem. Attracting visitors with a handful of big events like the Tulip Festival and Oktoberfest, local leaders were ready to up the area’s game to go from I-5 pass-through to major tourism destination. They had successfully cultivated a shared commitment […]
[case study] A Tourism Startup Gets its First Strategic Plan Read More »
At Pregame, we define “startup” as any innovative group working to change the game. Portland Street Response is a profound example. As the City of Portland’s new first responder program, PSR is tasked with assisting people experiencing mental and behavioral health crises, thus relieving that response burden from fire and police, who are better suited
[case study] Portland Street Response: Training the New First Responders Read More »
You’re in a position to support an entire network of small businesses… how do you level them up fast? Portland’s official destination marketing organization has a deep connection with the local businesses that serve tourism, meetings, and conventions. The challenge: Travel Portland needed to increase value for its local business partners while also helping small
[case study] Travel Portland Small Business Curriculum Design Read More »