brand

Michael Roderick

Michael Roderick on Becoming a Stronger Connector and Building Trust

Career, People, Work /

In The Interview: Episode #21, Ciara Pressler interviews Michael Roderick, the ultimate people connector. Michael and Ciara talk about: His thoughts on the ‘return back to normal’ Creating strong and memorable ideas as a thought leader Staying relevant in the digital space Driving referrals through brand and relationships Michael Roderick is the CEO of Small […]

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Emma Mcilroy

Emma Mcilroy on Entrepreneurship, Feminism, and Community Activism

Business, People, Work /

In The Interview: Episode #20, Ciara Pressler interviews Emma Mcilroy, founder and CEO of Wildfang. Emma and Ciara talk about… Dealing with high expectations and a lack of resources as a small business Learning in real time and having the world watch you make mistakes Creating Wildfang to combat widespread miseducation about feminism Making decisions

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Jeff Madoff

Jeffrey Madoff on Self Reflection, Creative Journeys, and Risking Failure

People, Work /

In The Interview: Episode #15, Ciara Pressler interviews B. Jeffrey Madoff, filmmaker, brand strategist, and author of Creative Careers. Jeffrey and Ciara talk about… His work with legendary brands like Ralph Lauren and Victoria’s Secret Exploring and staying curious Staying true to your brand Myths of entrepreneurship The benefits of having a team, structure, and

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Pia Silva

Pia Silva on Building a Business, Defining Success, and Reaching Goals

Business, People, Strategy, Video, Work /

In The Interview: Episode #04, Ciara Pressler interviews Pia Silva, entrepreneur, speaker, Forbes contributor, and author of Badass Your Brand. Pia and Ciara talk about… Chasing freedom and what it takes to find it How to create a business that truly fits your talents and interests Exploring and honing a client basis Determining a segment

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The Raw Truth About Customer Relationships

2 Comments / Business /

  Most companies are living in a fantasy world, thinking that their “loyalty programs” are actually delivering customer loyalty. But these are not actually doing anything of the sort. They’re merely rewarding repetitive purchase behaviour.  That’s not loyalty. It’s bribery. And it’s vulnerable to a better reward scheme from a competitor. Genuine loyalty comes from

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