productivity

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Relationship Therapy: Creating Better Client-Marketer Engagements

When people contact me for a PR Game Plan, they’ve often already reached a point of frustration. They’ve either tried to do it alone and were met with disappointing results, or have been disappointed by their expectations of a previous engagement with a PR firm. When marketing professionals in my training workshops respond to my

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Your CFO: Successfully Launching Your Second Location

Liquidation sales, covered windows, “Closed for business” signs on the doors…the remnants of a good idea gone wrong. What makes an otherwise successful business fail when opening its second location? I see it often – the potential was there and the projections looked great, but something important was overlooked in the planning and execution. A

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Ciara Pressler Exit Stage Right

September 2016: Celebrating Creativity

There’s something about back-to-school season that makes me want to create. That promise of new knowledge, a shift in social commitments allowing for more personal work, crisp wisps of clear air promising chilly, cloudy afternoons that are ideal for writing, rehearsing, designing, collaborating. My biggest goals have nearly all been achieved in the fall: producing my play, finishing both books, even

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