relationships

August 2019: Lifestyle Choices

Pregame members aren’t known for taking the simpler path. As creators, entrepreneurs, and all-around ambitious individuals, we’ve consciously chosen lifestyles that don’t always follow the norm. As such, we’re presented with particular challenges. Even the mundane can carry new dimensions depending on our circumstances any given day. Is my business making a positive impact? How […]

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The Raw Truth About Customer Relationships

  Most companies are living in a fantasy world, thinking that their “loyalty programs” are actually delivering customer loyalty. But these are not actually doing anything of the sort. They’re merely rewarding repetitive purchase behaviour.  That’s not loyalty. It’s bribery. And it’s vulnerable to a better reward scheme from a competitor. Genuine loyalty comes from

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