travel

[case study] A Tourism Startup Gets its First Strategic Plan

Marion County, Oregon, is a verdant, vibrant area in the rural pocket between Portland and Salem. Attracting visitors with a handful of big events like the Tulip Festival and Oktoberfest, local leaders were ready to up the area’s game to go from I-5 pass-through to major tourism destination. They had successfully cultivated a shared commitment […]

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Travel Oregon Farms

[case study] Empowering Farmers with Digital Marketing

When travelers plan a trip to Oregon, their journey begins online. For businesses to attract these potential visitors, it is essential to make a strong first impression from website to social media, with complete information, compelling images, and positive reviews. Recognizing this need, Travel Oregon launched the Digital Marketing Boost Program, aimed at enhancing the

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nonprofit strategic plan

[case study] From Strategic Plan to Game Plan with The Street Trust

This spring, we had the pleasure of partnering with The Street Trust, a multimodal transportation advocacy organization based in the Portland Metro area, to revamp their strategic plan for the post-pandemic world.  Sarah Iannarone, the organization’s interim executive director, had collaborated with Pregame in her role as director of First Stop Portland and as a

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Life with an Asterisk

I feel like I am living life with an asterisk at the end of every sentence. When someone asks, “How are you doing?”, I want to respond, “I’m good* (*I was struggling this morning and am concerned about what may happen in a few hours, but right now… I’m good).” We are all living in

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