MLMs, Cults, and You
I’m a little obsessed with culty things. As a creator of brands and communications strategist for 15+ years, I’m fascinated by the psychology of what makes a brand gain cult-like status… and what convinces people to cling despite problems ranging from defective merchandise to murder. Even armed with a comms degree, I’m not immune to influence. Apple, Lululemon, The […]
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