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MLMs, Cults, and You

I’m a little obsessed with culty things. As a creator of brands and communications strategist for 15+ years, I’m fascinated by the psychology of what makes a brand gain cult-like status… and what convinces people to cling despite problems ranging from defective merchandise to murder. Even armed with a comms degree, I’m not immune to influence. Apple, Lululemon, The […]

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Cultivating Psychological Safety at Work: Accelerating Trust on Teams

Last month, 52Limited and Radius ECD hosted a virtual event featuring my new talk, Accelerating Trust on Teams, as part of their Cultivating Psychological Safety at Work series. [Download the Presentation PDF: Ciara Pressler – 52Limited 2020.11] Who’s your business therapist? Trust starts and ends with relationships. It’s vital to have people you can go to when you

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Life with an Asterisk

I feel like I am living life with an asterisk at the end of every sentence. When someone asks, “How are you doing?”, I want to respond, “I’m good* (*I was struggling this morning and am concerned about what may happen in a few hours, but right now… I’m good).” We are all living in

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