Marion County, Oregon, is a verdant, vibrant area in the rural pocket between Portland and Salem. Attracting visitors with a handful of big events like the Tulip Festival and Oktoberfest, local leaders were ready to up the area’s game to go from I-5 pass-through to major tourism destination.
They had successfully cultivated a shared commitment to supporting local businesses and events, but they needed (you guessed it) a game plan. Cue Pregame!
The North Marion Tourism Collaborative, also known as Explore North Marion, is a dynamic startup dedicated to destination marketing and management. With remarkable momentum, they host some of Marion County, Oregon’s most popular and highly-attended events, drawing explorers from around the world.
While local leaders were eager and motivated, there was initial confusion about the Collaborative’s goals, leadership, and participation guidelines. Pregame answered the call and led the all-volunteer board through a process to get goal clarity, establish a board, and distribute the work.
In a span of just five months, we achieved significant wins:
- Formed a dedicated Board of Directors
- Established clear Mission and Vision statements to clearly introduce the group’s purpose to the community
- Outlined nine strategic goals for the next three years
- Identified measurable milestones to maintain a structured path with accountability for action
- Enhanced their communications strategy to facilitate funding discussions
- Trained the Board on leadership and accountability – and made it fun!
If you are seeking exciting activities in the Portland area, North Marion is the ideal destination to explore. And if you are looking for a Strategic Planning process that is right-sized to your organization while staying fun and result-driven, Pregame is your ideal partner.
“I have been through some very painful strategic planning sessions… people fighting, angry they didn’t get what they wanted, and a mission statement that took two months to come up with.
Strategic planning with Pregame was the opposite. It was fun, efficient, and everyone was heard.”
– City Administrator, City of Hubbard, Oregon
